Thank you for your recognition. We have collaborated with over 10,000 enterprises/individuals on various projects. One of our collaboration cases is ANTA.
ANTA is a comprehensive, multi-brand Chinese sports goods group established in 1991, primarily engaged in the design, production, and sales of sports footwear, apparel, accessories, and other sports equipment. Below is a detailed introduction to ANTA:
**Development History**
- **Startup Phase**: In 1991, Ding Shizhong co-founded the ANTA brand with his father and brother, initially positioning it in the sports goods market.
- **Brand Promotion & Market Expansion**: In 2000, ANTA ventured into Olympic marketing; in 2001, the first ANTA franchise store opened, launching a large-scale nationwide brand promotion campaign; in 2002, it became the strategic partner of the Chinese University Basketball League.
- **R&D & Innovation**: In 2005, ANTA established the industry's first sports science laboratory in China, dedicated to biomechanics research to enhance the performance of Chinese athletes and advance the development of Chinese sports.
- **IPO & Globalization**: In 2007, ANTA was listed on the Main Board of the Hong Kong Stock Exchange; in 2009, it signed with the Chinese Olympic Committee as a partner of the Chinese Sports Delegation; in 2017, it became the official partner of the Beijing 2022 Winter Olympics and Winter Paralympics; in 2019, it became the official sportswear supplier of the International Olympic Committee.
**Brand Honors**
- Ranked 289th in the 2021 *Fortune* China 500 list.
- Ranked 86th in the 2024 Smart Factory 200 list.
- Ranked 60th in the 2024 China Top 100 Equipment Manufacturing Enterprises list.
**Brand Portfolio**
- **ANTA Brand**: Positioned in the mass market, offering high-value products to meet the sports needs of a broad consumer base.
- **FILA**: Targets the mid-to-high-end market with fashionable and elegant designs, covering sportswear, casual wear, and more.
- **Descente**: Focuses on the high-end sports market, known for high-performance and high-tech products, catering to professional athletes and high-end sports enthusiasts.
- **Kolon Sport**: Specializes in outdoor sports equipment, covering hiking, trekking, camping, and other outdoor activities.
- **Arc'teryx**: The "Hermès" of outdoor sports brands, acquired by ANTA to further enrich its high-end outdoor sports product line.
- **Sprandi**: Positioned as a trendy sports brand, featuring comfortable, fashionable, and multifunctional products, mainly targeting young consumers.
**Future Outlook**
ANTA will continue to adhere to its "Single Focus, Multi-Brand, Globalization" development strategy, increasing R&D investment to enhance product technology and competitiveness, actively expanding into international markets, and promoting global brand positioning, striving to become a world-leading multi-brand sports goods group.
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