BYD Case Presentation

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BYD Company Limited (referred to as BYD) is a globally renowned enterprise founded in February 1995, headquartered in Shenzhen, Guangdong Province, China. Its business spans four major industries: automobiles, rail transit, new energy, and electronics, consistently adhering to the development philosophy of "Technology First, Innovation-Driven."

 

**Development Journey**

- **Early Development**: BYD initially started with the production of rechargeable batteries. In 1997, it entered the lithium-ion battery industry and went public on the Hong Kong Stock Exchange in 2002, becoming a battery supplier for international communication giants like Nokia.

- **Entry into the Automotive Industry**: In 2003, BYD acquired Xi'an Qinchuan Automobile Co., Ltd., officially entering the field of automobile manufacturing and sales, embarking on the journey of developing a national independent automotive brand. In 2008, the world's first dual-mode electric vehicle, the F3DM, which did not rely on professional charging stations, was launched, marking the beginning of the new energy vehicle era.

- **Expansion in New Energy**: In 2010, BYD established a joint venture with Daimler, Shenzhen Tengshi New Energy Automotive Co., Ltd. In 2015, it released the "Full Industry Chain + Full Market" strategy for new energy vehicles. In 2022, BYD ceased the production of fuel-powered vehicles, focusing solely on new energy vehicle development.

- **Global Presence**: BYD's new energy vehicles have reached 88 countries and regions, over 400 cities worldwide, becoming the first Chinese automotive brand to enter developed markets such as Europe, the U.S., Japan, and South Korea. Its pure electric buses and taxis operate in numerous cities globally.

 

**Core Technologies**

- **DM Dual-Mode Hybrid Technology**: Includes DM-i Super Hybrid and DM-p technologies. The former prioritizes electricity for high efficiency and energy savings, while the latter emphasizes performance and power, accelerating the transition from fuel-powered to new energy vehicles.

- **Blade Battery Technology**: Features high safety, long lifespan, and low cost, redefining safety standards for new energy vehicles while improving energy density and range.

- **e-Platform 3.0**: A dedicated pure electric platform, featuring a new body structure, electronic and electrical architecture, and vehicle operating system—intelligent, efficient, safe, and aesthetic—serving as the cradle for the next generation of electric vehicles.

- **DiLink Intelligent Connectivity System**: Enables smart vehicle control, enhancing the driving experience.

 

**Brands and Products**

- **Dynasty Series**: Includes models such as Qin, Han, Tang, Song, and Yuan, named after Chinese historical dynasties and infused with cultural elements. Examples include the Qin PLUS and Han EV, which have gained significant market recognition.

- **Ocean Series**: Named after marine animals or warships, such as the Dolphin, Seal, and Destroyer 05, targeting a fashionable and youthful demographic, covering small cars, mid-size cars, SUVs, and other models.

 

**Social Responsibility**

- **Pandemic Contributions**: During the 2020 pandemic, BYD produced masks and disinfectants, becoming the world's largest mask manufacturer and supporting global pandemic relief efforts.

- **Environmental Commitment**: BYD is dedicated to promoting sustainable green energy development, offering solutions for urban congestion and air pollution through new energy vehicles and rail transit products.

 

**Future Outlook**

BYD will continue to increase investment in technological innovation and R&D, driving the sustained development of new energy vehicles and rail transit industries, contributing to global carbon neutrality goals and a better life for humanity. Simultaneously, BYD will actively expand its international market presence, enhancing its global brand influence, and striving to become a world-leading provider of new energy vehicle and rail transit solutions.

 

With its diversified business layout, continuous technological innovation, and relentless pursuit of quality and user experience, BYD holds a significant position in the global automotive market. It is poised to deliver more outstanding automotive products and mobility solutions to consumers in the future.

 

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