GEELY Case Presentation

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GEELY, also known as Geely Auto, is a renowned Chinese automobile brand founded in 1986 by Li Shufu in Hangzhou. Below is a detailed introduction to Geely Auto:

### Development History

- **Early Stage**: Initially producing refrigerator components, Geely later shifted to motorcycle manufacturing before officially entering the automobile industry in 1997, becoming China's first privately-owned passenger car enterprise.

- **Strategic Transformation**: In 2007, Geely announced a strategic shift from price competition to technology, quality, and service competition, continuously improving product quality and technological capabilities.

- **Global Expansion**: In 2010, Geely successfully acquired Volvo Car Corporation, obtaining 100% of its shares and intellectual property rights, marking a new chapter in international development. Subsequently, Geely acquired stakes in brands such as British Manganese Bronze Holdings, Malaysia's Proton, and Lotus, further expanding its global operations.

### Brand Portfolio

- **Geely Brand**: Covers multiple market segments, including sedans, SUVs, and MPVs, with models such as Xingyue L, Emgrand series, Binyue, Boyue series, and Jiaji.

- **Lynk & Co Brand**: Focuses on premium and trendy designs, attracting young consumers with unique aesthetics and outstanding performance.

- **Geometry Brand**: Specializes in new energy vehicles, offering eco-friendly mobility solutions with a focus on technology and sustainability.

- **Farizon Auto**: A commercial vehicle brand under Geely New Energy Commercial Vehicle Group, encompassing five product lines—heavy trucks, light trucks, mini trucks, LCVs, and buses—committed to "creating smart connectivity and leading green commercial solutions."

### Technological R&D

- Geely has established a global R&D system, independently developing advanced technologies such as the 1.4T turbocharged engine, 1.8TD engine, and 7DCT dual-clutch automatic transmission.

- Entering the era of "Technology Geely 4.0," the CMA architecture demonstrates strong technical advantages, with the "China Star Series" as its flagship.

- The "Intelligent Geely 2025 Strategy" outlines the brand philosophy of "Good Safety, Good Intelligence, Good Geely," positioning itself as "Great Because of Happiness."

### Market Performance

- In the domestic market, Geely Auto has gained widespread consumer recognition with its diverse product lineup and high quality, achieving consistent sales growth.

- In overseas markets, Geely has actively expanded, achieving significant success in regions such as Russia, Southeast Asia, the Middle East, and Africa, with strong brand awareness.

### Social Responsibility

- Geely actively fulfills social responsibilities, contributing to pandemic control, disaster relief in Henan, and striving for carbon neutrality to promote sustainable development in the automotive industry.

In summary, with its extensive product portfolio, leading R&D capabilities, proactive global strategy, and strong sense of social responsibility, Geely Auto has become a significant force in both the Chinese and global automotive industries.

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