LACOSTE Case Presentation

Thank you for your recognition. We have collaborated with over 10,000 enterprises/individuals on various projects. A notable collaboration case: LACOSTE

LACOSTE (French Crocodile) is a renowned fashion brand originating from France, founded in 1933 by French tennis legend René Lacoste. Below is a detailed introduction to the LACOSTE brand:

**Brand Origin**

- Founder: René Lacoste, a celebrated French tennis player, nicknamed "The Crocodile" for his tenacity on the court.

- Brand Inception: In 1933, René Lacoste partnered with knitwear manufacturer André Gillier to establish LACOSTE, producing comfortable and practical sportswear featuring the iconic crocodile logo.

**Brand Identity**

- Signature Product: LACOSTE is globally renowned for its classic polo shirts, crafted from lightweight, breathable petit piqué fabric, revolutionizing men's fashion.

- Logo: The crocodile emblem symbolizes the founder's unyielding spirit on the tennis court.

**Development Milestones**

- Early Growth: Initially focused on knitwear, LACOSTE gradually expanded into sportswear, footwear, leather goods, watches, eyewear, and more.

- Global Expansion: LACOSTE products are sold in 114 countries through a selective distribution network, achieving annual sales of €1.8 billion in 2012.

**Brand Philosophy**

- Comfort & Elegance: LACOSTE embodies a lifestyle of comfort and sophistication, with designs emphasizing meticulous details, particularly in shoulder, collar, and cuff comfort.

- Innovation: The brand continuously evolves, blending fashion and functionality to reflect the essence of French elegance.

**Brand Initiatives**

- French Open Partnership: LACOSTE shares a deep connection with Roland Garros, where founder René Lacoste once claimed victory.

- Metaverse Exploration: In 2022, LACOSTE launched "UNDW3" NFTs, marking its foray into the metaverse to strengthen ties with consumers and pop culture enthusiasts.

**Brand Ambassador**

- Novak Djokovic: In 2017, Serbian tennis champion Novak Djokovic became LACOSTE's new global ambassador.

**Brand Highlights**

- LACOSTE Club Collection: Launched in 2001, this premium fashion line includes men's and women's apparel and a complementary fragrance series, showcasing the brand's high-end fashion ethos.

With its unique heritage, timeless designs, and high-quality products, LACOSTE has captivated consumers worldwide, cementing its status as a leading name in international fashion.

**Contact Us:**

Email: heyaslove520@gmail.com

WhatsApp: Scan the QR code to add me.