SEMIR Case Presentation

Thank you for your recognition. We have collaborated with over 10,000 enterprises/individuals on various projects. One of our collaboration cases is SEMIR.

SEMIR (Semir) is a Chinese casual wear brand established in 1996, headquartered in Wenzhou, Zhejiang Province, and affiliated with the Semir Group Co., Ltd. Below is a detailed introduction to SEMIR:

**Brand Positioning**

SEMIR is positioned as a mass lifestyle brand, targeting consumers aged 18–35 by offering high-quality, cost-effective apparel products, including men’s and women’s clothing, children’s wear, footwear, accessories, and more.

**Brand Philosophy**

SEMIR is committed to helping consumers transition seamlessly between different scenarios through fashionable designs, functionality, and premium fabrics, conveying a lifestyle of confidence, comfort, and youthful trendiness.

**Development Milestones**

- **1996:** SEMIR was founded, launching its line of fashionable casual wear.

- **2000:** Partnered with France’s PROMOSTYL to establish the Semir International Fashion Information Center.

- **2002:** Appointed Ogilvy & Mather as its brand steward, fully adopting the "360-Degree Brand Management" concept.

- **2003:** Signed Nicholas Tse as the brand ambassador.

- **2010:** Collaborated with the Hollywood film *Iron Man II* to launch a superhero-themed clothing collection.

- **2016:** Became the exclusive sponsor of volunteer uniforms for the Hangzhou G20 Summit.

- **2019:** Made its debut at Milan Fashion Week.

**Brand Honors**

SEMIR has been awarded the titles of "China Top Brand" and "China Well-Known Trademark," and has been recognized as one of the top 10 most competitive brands in China’s apparel industry and among the top 100 competitive large enterprise groups in China.

**Market Performance**

With over 5,000 retail outlets nationwide, SEMIR enjoys extensive market coverage and is actively expanding into overseas markets to bring Chinese fashion to global consumers.

SEMIR has won the hearts of consumers with its stylish designs, affordable pricing, and high cost-performance ratio, establishing itself as a leading brand in China’s casual wear industry.

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